Rohit Gupta, a Bombay-based writer, who also reads this blog, is writing a blog-novel. He has come up with an innovative way to promote it -- by letting readers choose quotes from his text to "own" -- by choosing a quote and linking to his blog-novel from it, he will in return link back to your blog from that quote in his novel. It's similar to my earlier GoMeme experiments, except in this case his novel is the meme that is spreading via a cooperative linking incentive.
Good idea, Rohit! I choose this quote from your novel: