My friend Tristan Louis has started a week of posts about metrics for the blogosphere and Web 2.0.
Readers of this site have noticed a recent focus on trying to get some rough numbers and some types of metrics around the blogopshere. Those are part of my trying to figure out whether Web 2.0 is a bubble or whether it is really different from web 1.0. To that extent, I've been working on a series of entries relating to metrics in the blogosphere and web 2.0 world. I'm sure that many of the statements I will be making over the course of the next week will be controversial but I expect to stir up discussion of what Web 2.0 means in terms of real numbers.
The series is going to be broken down into five main chapters. Today, I'm going to go over the basics of measurement and who needs them. Day 2 will be about hard metrics (aka. the measurable ones.) Day 3 will delve into soft metrics (ie. the ones that are harder to measure.) On day 4, I will try to weight all those values out in order to get some types of basic formulas for measuring web 2.0 performance. An finally, on day 5, I will review what I expect to be a fair amount of commentary being made in the blogosphere about the previous four entries.